CHOYA’s New Items are Here!
10.17.2025 | News
The wait is finally over! CHOYA is thrilled to introduce three exciting new arrivals that bring fresh ways to enjoy our traditional Japanese Umeshu. Whether you prefer it smooth or sparkling, each product captures a different side of CHOYA’s craftsmanship and passion. Together, they celebrate the beauty of Ume in every sip.
CHOYA Honkaku Umeshu Soda – 3% Alcohol
Bright, authentic, and perfectly balanced — CHOYA Honkaku Umeshu Soda delivers the true taste of Japanese Umeshu with a crisp sparkle. Made from 100% Japanese Ume Fruit, it captures the rich aroma and gentle sweetness of an authentic Umeshu. Light and crisp with just a hint of tartness, it’s the perfect drink to enjoy when you need to feel refreshed.
CHOYA Sarari Sparkling – 4% Alcohol
Light and refreshing, this sparkling Umeshu offers bright bubbles and a smooth, clean finish. With an aroma of Ume Fruit and French Brandy it offers a luxurious taste. A fun, modern twist on classic Umeshu — perfect for celebrations or casual sipping.
CHOYA Sarari Smooth and Light – 10% Alcohol
A silky-smooth Umeshu perfectly balanced between sweet and tart, enhanced with French brandy for a rich yet mild flavor. Enjoy it chilled, on the rocks, or as a light after-dinner drink. Elegant and refined, it’s ideal for those who love a gentle, easy-drinking Umeshu.
Thank you for continuing to support CHOYA’s journey in sharing authentic Japanese Umeshu with the world. Follow CHOYA USA on social media for the latest updates, recipes, and all things Ume. Here’s to new beginnings — and to enjoying Ume in every way!
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