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Get ready to add some fruity fun to your St. Patrick’s Day celebration with CHOYA🍀
03.10.2023 | Blog

Green is one of the brand colors of CHOYA to communicate natural and authentic connection to the Ume fruit. The green co...
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The Story of CHOYA’s Journey to Become a Global Umeshu Pioneer
02.24.2023 | Blog

CHOYA's story is a fascinating journey of over a hundred years, starting on a farm where the company's founder, Sumitaro...
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Sip on Love: Celebrate Valentine’s Day with CHOYA’s Romantic Cocktail
02.10.2023 | Blog

Valentine's Day is the epitome of love, romance, and the celebration of affection between couples or loved ones. Whether...
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The Difference between Umeshu and Plum Wine
01.31.2023 | Blog

Umeshu is a traditional Japanese liqueur made from Ume fruit, sugar and alcohol. Unlike wine, which is made by fermentin...
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