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CHOYA at 110: Reflecting on Key Moments of Our Legacy

09.19.2024 | Blog

110th Anniversary
On September 19th, 1914, CHOYA was born – not as an Umeshu company, but with a different vision. Our founder, Sumitaro K...
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Exploring the History of Umeshu

08.30.2024 | Blog

Exploring the History of Umeshu
While there are no exact records of when Umeshu was created, or how it became so popular, its story has woven itself int...
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Discover the Perfect Food Pairings with CHOYA

08.06.2024 | Blog

Discover the Perfect Food Pairings with CHOYA
CHOYA’s products are incredibly versatile and can be enjoyed in many ways, including on the rocks, straight or mixed int...
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How to Stay Cool this Sumer with CHOYA

07.10.2024 | Blog

How to Stay Cool this Sumer with CHOYA
As it gets hotter this Summer, we need ways to stay cool while enjoying the sun. Lucky for us, summer is also the perfec...
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What is Ume?

06.25.2024 | Blog

What is Ume?
Origin of Ume Ume, often referred to as the “Japanese Plum,” is a fruit-bearing tree with a rich history dating back ...
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How Long Does Umeshu Stay Good After Opening?

05.28.2024 | Blog

1 Day, 1 Week, 1 Month, 1 Year
Do you know how long does Umeshu stay good after opening? Due to the widespread misconception that Umeshu is akin to "Pl...
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The Curry of Life with The CHOYA Golden Ume Fruit

04.09.2024 | Blog

The Curry of Life with The CHOYA Golden Ume Fruit
Need a way to take your curry to the next level? Try this Curry of Life recipe inspired by Naruto and brought to life th...
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Get Ready for National Cocktail Day with CHOYA

03.15.2024 | Blog

Get Ready for National Cocktail Day with CHOYA
As National Cocktail Day is quickly approaching, it is time to find our recipes and get our ingredients to properly cele...
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Sharing Ume Magic Worldwide

12.08.2023 | Blog

Sharing Ume Magic Worldwide
At CHOYA, our mission is to bring the rich and vibrant culture of Japanese Ume to every corner of the globe. Partnering ...
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Thanksgiving Cocktail Idea with CHOYA

11.21.2023 | Blog

Thanksgiving Cocktail Idea with CHOYA
As the season shifts and a cool breeze rustle through the changing leaves, there's no better time to immerse yourself in...
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The Rise of Yuzu: A Flavor Trend in 2023

11.01.2023 | Blog

Yuzu, the fragrant and sour citrus fruit, is currently in the spotlight, taking the culinary world in the United States ...
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Celebrating the Essence of National Liqueur Day with CHOYA

10.13.2023 | Blog

As National Liqueur Day approaches, we gather here to celebrate the rich tapestry of flavors, traditions, and craftsmans...
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What is Umeshu? The Difference of Japanese Alcoholic Beverage

09.29.2023 | Blog

Questions that frequently arise, such as "Is Umeshu a variant of sake?" or "Are Umeshu and Plum Wine interchangeable ter...
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Exploring CHOYA Uji Green Tea

09.15.2023 | Blog

Exploring CHOYA Uji Green Tea
CHOYA, a trailblazer in the Umeshu industry, has continuously embraced innovation, introducing new products such as orga...
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Green or Gold? Exploring the Distinction between CHOYA’s Green and Gold Bottles

08.07.2023 | Blog

Green or Gold? Exploring the Distinction between CHOYA's Green and Gold Bottles
When you picture CHOYA's iconic bottle with its cylindrical shape and real Ume fruit inside, which color comes to mind? ...
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Why Some CHOYA Products Are Not Available in Certain US States?

07.23.2023 | Blog

Why Some CHOYA Products Are Not Available in Certain US States?
At CHOYA, we strive to bring the exquisite flavors of Japanese Umeshu to enthusiasts across the United States. However, ...
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Refreshing Summer Cocktails to Sip on with CHOYA

07.01.2023 | Blog

Refreshing Summer Cocktails to Sip on with CHOYA
Summer is finally here, and what better way to enjoy the season than with the perfect cocktail in hand? When it comes to...
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The Arrival of Ume Season

06.01.2023 | Blog

The Arrival of Ume Season
As the month of June approaches, many in Japan eagerly await the arrival of Ume season, the time when the sweet and sour...
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Celebrate Mother’s Day with Yuzumosa – A Refreshing Asian-style Mimosa by CHOYA

05.09.2023 | Blog

Celebrate Mother's Day with Yuzumosa
Mother's Day is a special day to show appreciation to the most important woman in our lives. This year, why not celebrat...
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How to Properly Store Umeshu to Keep it Fresh and Tasty for Longer

04.24.2023 | Blog

How to Properly Store Umeshu to Keep it Fresh and Tasty for Longer
Umeshu, a traditional Japanese liqueur made from Ume fruit, is a deliciously sweet and tart beverage that is enjoyed by ...
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Ume vs Sakura Exploring the Differences Between Japan’s Iconic Blossoms

04.03.2023 | Blog

Ume vs Sakura Exploring the Differences Between Japan's Iconic Blossoms
Sakura may be Japan's most iconic flower, celebrated annually during the Sakura season in spring. But did you know that ...
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Top 5 Tips on How to Drink Umeshu

03.21.2023 | Blog

Top 5 Tips on How to Drink Umeshu
What is Umeshu? Umeshu is a beloved Japanese liqueur made from the Ume fruit that has been enjoyed for centuries in J...
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Get ready to add some fruity fun to your St. Patrick’s Day celebration with CHOYA🍀

03.10.2023 | Blog

St. Patrick's Day celebration
Green is one of the brand colors of CHOYA to communicate natural and authentic connection to the Ume fruit. The green co...
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The Story of CHOYA’s Journey to Become a Global Umeshu Pioneer

02.24.2023 | Blog

The Story of CHOYA's Journey
CHOYA's story is a fascinating journey of over a hundred years, starting on a farm where the company's founder, Sumitaro...
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Sip on Love: Celebrate Valentine’s Day with CHOYA’s Romantic Cocktail

02.10.2023 | Blog

Celebrate Valentine’s Day with CHOYA’s Romantic Cocktail
Valentine's Day is the epitome of love, romance, and the celebration of affection between couples or loved ones. Whether...
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The Difference between Umeshu and Plum Wine

01.31.2023 | Blog

The Difference between Umeshu and Plum Wine
Umeshu is a traditional Japanese liqueur made from Ume fruit, sugar and alcohol. Unlike wine, which is made by fermentin...
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