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CHOYA at 110: Reflecting on Key Moments of Our Legacy

09.19.2024 | Blog

On September 19th, 1914, CHOYA was born – not as an Umeshu company, but with a different vision. Our founder, Sumitaro K...
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Exploring the History of Umeshu

08.30.2024 | Blog

While there are no exact records of when Umeshu was created, or how it became so popular, its story has woven itself int...
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Discover the Perfect Food Pairings with CHOYA

08.06.2024 | Blog

CHOYA’s products are incredibly versatile and can be enjoyed in many ways, including on the rocks, straight or mixed int...
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How to Stay Cool this Sumer with CHOYA

07.10.2024 | Blog

As it gets hotter this Summer, we need ways to stay cool while enjoying the sun. Lucky for us, summer is also the perfec...
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What is Ume?

06.25.2024 | Blog

Origin of Ume Ume, often referred to as the “Japanese Plum,” is a fruit-bearing tree with a rich history dating back ...
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How Long Does Umeshu Stay Good After Opening?

05.28.2024 | Blog

Do you know how long does Umeshu stay good after opening? Due to the widespread misconception that Umeshu is akin to "Pl...
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The Curry of Life with The CHOYA Golden Ume Fruit

04.09.2024 | Blog

Need a way to take your curry to the next level? Try this Curry of Life recipe inspired by Naruto and brought to life th...
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Get Ready for National Cocktail Day with CHOYA

03.15.2024 | Blog

As National Cocktail Day is quickly approaching, it is time to find our recipes and get our ingredients to properly cele...
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Sharing Ume Magic Worldwide

12.08.2023 | Blog

At CHOYA, our mission is to bring the rich and vibrant culture of Japanese Ume to every corner of the globe. Partnering ...
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Thanksgiving Cocktail Idea with CHOYA

11.21.2023 | Blog

As the season shifts and a cool breeze rustle through the changing leaves, there's no better time to immerse yourself in...
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The Rise of Yuzu: A Flavor Trend in 2023

11.01.2023 | Blog

Yuzu, the fragrant and sour citrus fruit, is currently in the spotlight, taking the culinary world in the United States ...
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Celebrating the Essence of National Liqueur Day with CHOYA

10.13.2023 | Blog

As National Liqueur Day approaches, we gather here to celebrate the rich tapestry of flavors, traditions, and craftsmans...
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What is Umeshu? The Difference of Japanese Alcoholic Beverage

09.29.2023 | Blog

Questions that frequently arise, such as "Is Umeshu a variant of sake?" or "Are Umeshu and Plum Wine interchangeable ter...
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Exploring CHOYA Uji Green Tea

09.15.2023 | Blog

CHOYA, a trailblazer in the Umeshu industry, has continuously embraced innovation, introducing new products such as orga...
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Green or Gold? Exploring the Distinction between CHOYA’s Green and Gold Bottles

08.07.2023 | Blog

When you picture CHOYA's iconic bottle with its cylindrical shape and real Ume fruit inside, which color comes to mind? ...
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Why Some CHOYA Products Are Not Available in Certain US States?

07.23.2023 | Blog

At CHOYA, we strive to bring the exquisite flavors of Japanese Umeshu to enthusiasts across the United States. However, ...
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Refreshing Summer Cocktails to Sip on with CHOYA

07.01.2023 | Blog

Summer is finally here, and what better way to enjoy the season than with the perfect cocktail in hand? When it comes to...
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The Arrival of Ume Season

06.01.2023 | Blog

As the month of June approaches, many in Japan eagerly await the arrival of Ume season, the time when the sweet and sour...
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Celebrate Mother’s Day with Yuzumosa – A Refreshing Asian-style Mimosa by CHOYA

05.09.2023 | Blog

Mother's Day is a special day to show appreciation to the most important woman in our lives. This year, why not celebrat...
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How to Properly Store Umeshu to Keep it Fresh and Tasty for Longer

04.24.2023 | Blog

Umeshu, a traditional Japanese liqueur made from Ume fruit, is a deliciously sweet and tart beverage that is enjoyed by ...
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Ume vs Sakura Exploring the Differences Between Japan’s Iconic Blossoms

04.03.2023 | Blog

Sakura may be Japan's most iconic flower, celebrated annually during the Sakura season in spring. But did you know that ...
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Top 5 Tips on How to Drink Umeshu

03.21.2023 | Blog

What is Umeshu? Umeshu is a beloved Japanese liqueur made from the Ume fruit that has been enjoyed for centuries in J...
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Get ready to add some fruity fun to your St. Patrick’s Day celebration with CHOYA🍀

03.10.2023 | Blog

Green is one of the brand colors of CHOYA to communicate natural and authentic connection to the Ume fruit. The green co...
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The Story of CHOYA’s Journey to Become a Global Umeshu Pioneer

02.24.2023 | Blog

CHOYA's story is a fascinating journey of over a hundred years, starting on a farm where the company's founder, Sumitaro...
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Sip on Love: Celebrate Valentine’s Day with CHOYA’s Romantic Cocktail

02.10.2023 | Blog

Valentine's Day is the epitome of love, romance, and the celebration of affection between couples or loved ones. Whether...
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The Difference between Umeshu and Plum Wine

01.31.2023 | Blog

Umeshu is a traditional Japanese liqueur made from Ume fruit, sugar and alcohol. Unlike wine, which is made by fermentin...
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