News

CHOYA had the pleasure of being able to work with VTuber Ninomae Ina'nis again. We did a collaboration during the summer...
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CHOYA has been steadily working towards the dream of sharing the delightful essence of Japanese Ume fruit on a global sc...
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As the warm embrace of summer lingers, now's the perfect time to transform those scorching days into a delectable escape...
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"Ume Shigoto" is the Japanese tradition of crafting homemade preserved delicacies like Umeshu and pickled Ume (umeboshi)...
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