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Get ready to add some fruity fun to your St. Patrick’s Day celebration with CHOYA🍀

03.10.2023 | Blog

St. Patrick's Day celebration
Green is one of the brand colors of CHOYA to communicate natural and authentic connection to the Ume fruit. The green co...
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The Story of CHOYA’s Journey to Become a Global Umeshu Pioneer

02.24.2023 | Blog

The Story of CHOYA's Journey
CHOYA's story is a fascinating journey of over a hundred years, starting on a farm where the company's founder, Sumitaro...
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Sip on Love: Celebrate Valentine’s Day with CHOYA’s Romantic Cocktail

02.10.2023 | Blog

Celebrate Valentine’s Day with CHOYA’s Romantic Cocktail
Valentine's Day is the epitome of love, romance, and the celebration of affection between couples or loved ones. Whether...
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The Difference between Umeshu and Plum Wine

01.31.2023 | Blog

The Difference between Umeshu and Plum Wine
Umeshu is a traditional Japanese liqueur made from Ume fruit, sugar and alcohol. Unlike wine, which is made by fermentin...
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