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Experience Authentic Japanese Umeshu with CHOYA at BCB Brooklyn 2026
06.03.2026 | News
CHOYA is excited to announce that we will be exhibiting at BCB Brooklyn 2026, where we'll be sharing the world of authen...
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CHOYA’s New Items are Here!
10.17.2025 | News
The wait is finally over! CHOYA is thrilled to introduce three exciting new arrivals that bring fresh ways to enjoy our ...
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The CHOYA Black: A Taste of Luxury
06.18.2025 | Blog
The CHOYA Black is the epitome of refined luxury. It’s smooth, sophisticated, and perfect for those who appreciate a spi...
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Why CHOYA’s Umeshu Stands Above the Rest
03.10.2025 | Blog
When it comes to Umeshu, not all bottles are created equal. CHOYA has long been a leader in the Umeshu industry, setting...
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How to Throw the Ultimate Galentine’s Party with CHOYA
02.10.2025 | Blog
Galentine’s Day is the perfect excuse to gather your best friends and celebrate all the love, laughter, and endless supp...
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A CHOYA Christmas: Unique Recipes for Your Holiday Table
12.19.2024 | Blog
As Christmas approaches, are you searching for unique recipes to elevate your holiday dinner? Here are three festive rec...
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How CHOYA Umeshu is Made
12.06.2024 | Blog
Umeshu is a unique alcoholic beverage made from Japanese Ume fruit. CHOYA’s Umeshu is not just a drink; it’s a testament...
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The CHOYA World Cocktail Week 2024
11.11.2024 | News
CHOYA is excited to be continuing its’ annual World Cocktail Week in Japan from November 12th-14th at The CHOYA Ginza Ba...
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3 Haunting Halloween Cocktails with CHOYA
10.16.2024 | Blog
Halloween cocktails are often creepy, occasionally gimmicky, but always a blast to mix up. If you’re looking for somethi...
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CHOYA at 110: Reflecting on Key Moments of Our Legacy
09.19.2024 | Blog
On September 19th, 1914, CHOYA was born – not as an Umeshu company, but with a different vision. Our founder, Sumitaro K...
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Exploring the History of Umeshu
08.30.2024 | Blog
While there are no exact records of when Umeshu was created, or how it became so popular, its story has woven itself int...
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Discover the Perfect Food Pairings with CHOYA
08.06.2024 | Blog
CHOYA’s products are incredibly versatile and can be enjoyed in many ways, including on the rocks, straight or mixed int...
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How to Stay Cool this Sumer with CHOYA
07.10.2024 | Blog
As it gets hotter this Summer, we need ways to stay cool while enjoying the sun. Lucky for us, summer is also the perfec...
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What is Ume?
06.25.2024 | Blog
Origin of Ume Ume, often referred to as the “Japanese Plum,” is a fruit-bearing tree with a rich history dating back ...
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How Long Does Umeshu Stay Good After Opening?
05.28.2024 | Blog
Do you know how long does Umeshu stay good after opening? Due to the widespread misconception that Umeshu is akin to "Pl...
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Double Gold Award Winners at the San Francisco World Spirits Competition 2024
05.08.2024 | News
We are thrilled to announce that The CHOYA From the Barrel has been awarded the prestigious Double Gold Medal at the San...
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The Curry of Life with The CHOYA Golden Ume Fruit
04.09.2024 | Blog
Need a way to take your curry to the next level? Try this Curry of Life recipe inspired by Naruto and brought to life th...
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Get Ready for National Cocktail Day with CHOYA
03.15.2024 | Blog
As National Cocktail Day is quickly approaching, it is time to find our recipes and get our ingredients to properly cele...
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Collaboration with hololive English -Myth-‘s VTuber Ninomae Ina’nis!
02.16.2024 | News
CHOYA had the pleasure of being able to work with VTuber Ninomae Ina'nis again. We did a collaboration during the summer...
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Introducing CHOYA’s New Venture with Onibi Beer
01.17.2024 | News
CHOYA has been steadily working towards the dream of sharing the delightful essence of Japanese Ume fruit on a global sc...
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Sharing Ume Magic Worldwide
12.08.2023 | Blog
At CHOYA, our mission is to bring the rich and vibrant culture of Japanese Ume to every corner of the globe. Partnering ...
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Thanksgiving Cocktail Idea with CHOYA
11.21.2023 | Blog
As the season shifts and a cool breeze rustle through the changing leaves, there's no better time to immerse yourself in...
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The Rise of Yuzu: A Flavor Trend in 2023
11.01.2023 | Blog
Yuzu, the fragrant and sour citrus fruit, is currently in the spotlight, taking the culinary world in the United States ...
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Celebrating the Essence of National Liqueur Day with CHOYA
10.13.2023 | Blog
As National Liqueur Day approaches, we gather here to celebrate the rich tapestry of flavors, traditions, and craftsmans...
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What is Umeshu? The Difference of Japanese Alcoholic Beverage
09.29.2023 | Blog
Questions that frequently arise, such as "Is Umeshu a variant of sake?" or "Are Umeshu and Plum Wine interchangeable ter...
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Exploring CHOYA Uji Green Tea
09.15.2023 | Blog
CHOYA, a trailblazer in the Umeshu industry, has continuously embraced innovation, introducing new products such as orga...
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Discover CHOYA’s Summer Delights: Crafting Umeshu Infused Ice Cream
08.31.2023 | News
As the warm embrace of summer lingers, now's the perfect time to transform those scorching days into a delectable escape...
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Green or Gold? Exploring the Distinction between CHOYA’s Green and Gold Bottles
08.07.2023 | Blog
When you picture CHOYA's iconic bottle with its cylindrical shape and real Ume fruit inside, which color comes to mind? ...
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Why Some CHOYA Products Are Not Available in Certain US States?
07.23.2023 | Blog
At CHOYA, we strive to bring the exquisite flavors of Japanese Umeshu to enthusiasts across the United States. However, ...
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Refreshing Summer Cocktails to Sip on with CHOYA
07.01.2023 | Blog
Summer is finally here, and what better way to enjoy the season than with the perfect cocktail in hand? When it comes to...
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Crafting Your Own Umeshu at CHOYA’s Exquisite Workshops
06.16.2023 | News
"Ume Shigoto" is the Japanese tradition of crafting homemade preserved delicacies like Umeshu and pickled Ume (umeboshi)...
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The Arrival of Ume Season
06.01.2023 | Blog
As the month of June approaches, many in Japan eagerly await the arrival of Ume season, the time when the sweet and sour...
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Celebrate Mother’s Day with Yuzumosa – A Refreshing Asian-style Mimosa by CHOYA
05.09.2023 | Blog
Mother's Day is a special day to show appreciation to the most important woman in our lives. This year, why not celebrat...
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How to Properly Store Umeshu to Keep it Fresh and Tasty for Longer
04.24.2023 | Blog
Umeshu, a traditional Japanese liqueur made from Ume fruit, is a deliciously sweet and tart beverage that is enjoyed by ...
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Ume vs Sakura Exploring the Differences Between Japan’s Iconic Blossoms
04.03.2023 | Blog
Sakura may be Japan's most iconic flower, celebrated annually during the Sakura season in spring. But did you know that ...
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Top 5 Tips on How to Drink Umeshu
03.21.2023 | Blog
What is Umeshu? Umeshu is a beloved Japanese liqueur made from the Ume fruit that has been enjoyed for centuries in J...
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Get ready to add some fruity fun to your St. Patrick’s Day celebration with CHOYA🍀
03.10.2023 | Blog
Green is one of the brand colors of CHOYA to communicate natural and authentic connection to the Ume fruit. The green co...
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The Story of CHOYA’s Journey to Become a Global Umeshu Pioneer
02.24.2023 | Blog
CHOYA's story is a fascinating journey of over a hundred years, starting on a farm where the company's founder, Sumitaro...
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Sip on Love: Celebrate Valentine’s Day with CHOYA’s Romantic Cocktail
02.10.2023 | Blog
Valentine's Day is the epitome of love, romance, and the celebration of affection between couples or loved ones. Whether...
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The Difference between Umeshu and Plum Wine
01.31.2023 | Blog
Umeshu is a traditional Japanese liqueur made from Ume fruit, sugar and alcohol. Unlike wine, which is made by fermentin...
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